Facebook said on Tuesday it was easing a ban on ads for cryptocurrencies while keeping a prohibition on initial coin offerings to raise assets.
The move comes five months after the leading social network said it was banning all ads related to cryptocurrencies like bitcoin as a way to curb scams.
To place ads on Facebook for cryptocurrencies, companies will need to be pre-approved and offer proof they have licenses or are traded on a public exchange, the company said.
“Given these restrictions, not everyone who wants to advertise will be able to do so,” Facebook product management director Rob Leathern said in a statement.
“But we’ll listen to feedback, look at how well this policy works and continue to study this technology so that, if necessary, we can revise it over time.
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