Facebook announced new steps Thursday to let people see who is behind ads and other content on the leading social network as it braced for elections in the US and Brazil.
The moves come as Facebook strives to avoid the kind of nefarious manipulation of its platform by fake accounts that stoked division and spread misinformation ahead of the US presidential election in 2016.
Facebook. Photo: Marketing Land
“We have learned across hard issues from election interference to data privacy to fake news that we under-invested in proactively policing the ecosystem that we built,” Facebook chief operating officer Sheryl Sandberg told reporters at the company’s headquarters in Silicon Valley.
“One of the absolutely most important things we can do across our platform is really…
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