As the official beer of the 2018 FIFA World Cup Russia, Budweiser is focused on amplifying fan energy and delivering unique experiences.
It would be recalled that Budweiser recently unleashed its Red Light Cups that lights up in response to shouting, cheering, or any other form of excitement by fans watching by fans watching games.
In a very interesting and exciting twist to the global campaign tagged, “Light Up the FIFA World Cup”, Budweiser challenged football fans across the globe, including Nigerian football fans to do the impossible to suppress their excitement and not shout and scream in support of their team while watching their first group match during this year’s World Cup, with the “Don’t Light It Up” campaign.
Featuring fans of five national teams at the FIFA…
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