Netflix effect: cord-cutting accelerates in US market

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The Netflix logo is seen on their office in Hollywood, Los Angeles, California, U.S. July 16, 2018. REUTERS/Lucy Nicholson

US households are dropping their traditional pay TV packages at a faster rate than in the past amid a rise in streaming video services like Netflix, a survey showed Tuesday.

The report by the research firm eMarketer found the number of “cord-cutters” who have cancelled pay TV service will climb 32.8 percent this year to 33 million.

The survey found 186.7 million US adults will watch pay TV via cable, satellite or telecom provider in 2018, down 3.8 percent over last year.

That follows a 3.4 percent dip in 2017.

The drop comes with more households turning to online services like Netflix, Amazon and Hulu for on-demand video.

According to eMarketer, Netflix has some…



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