Branding is about image perception; it is about how others perceive that image. This is critical to the wellbeing either of a product, an individual, a service or a nation. In this illuminating interview, ANOTE AJELUOROU engages a brand specialist and Fellow of Institute of Brand Management of Nigeria, Mr. KEN EBBI, who makes it clear that Nigerian has got it all wrong in the most critical areas of nation branding. He asserts that Nigeria has failed to act decisively in most areas of national life that matter in projecting a positive image
How critical is the need to brand a country like Nigeria?
Branding is the sum total of the perception of people about a product, person, destination or nation. When we consider the fact that most decisions are based on perception, managing those…
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