‘Hardcore’ Musk drives into a culture clash at Twitter | The Guardian Nigeria News

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After snapping up Twitter, one of Silicon Valley’s most iconic companies, Elon Musk swiftly introduced his no-holds-barred work ethic, setting up a bitter culture clash with thousands of workers who still believed in the platform’s higher mission.

In less than a month, Musk sacked half the company’s 7,500 employees, axed executives and engineers who disagreed with him and finally imposed an ultimatum: work “extremely hardcore” or leave.

The style is reminiscent of what Musk pushed through at Tesla, SpaceX and his other companies, where the multi-billionaire drove his teams hard, seeing their personal sacrifice as the key to success.

After an initial willingness to wait and see, Musk’s style has proved disconcerting in a company culture that valued ethics and a strong sense of community, even when working hard.

“I have the impression that Musk really likes humanity but not so many humans,” said Emmanuel Cornet, a software engineer who was among the first to be…



Source: Guardian Newspaper