In commemoration of the UEFA Champions League final, Heineken, official sponsors of the competition, provided passionate football fans and consumers with an exclusive viewing experience in Abuja on May 29. This was done in line with the brand’s #NeverWatchingAlone campaign for the 2020/2021 UEFA Champions League season launched earlier this year.
The event was headlined by popular OAP and entertainer, VJ Adams, who revved up the crowd as they experienced the unique ambience orchestrated by the premium beer brand. Other notable celebrities present at the event, courtesy of Heineken, included Nancy Isime, Uti Nwachukwu and Samantha Walsh.
Chinwe Greg-Egu, Senior Brand Manager, Heineken, expressed her excitement, marveling at the culmination of a six-month campaign that recorded key wins in the brand’s quest to provide unique and innovative experiences to fans and consumers.
Related: ‘Never Watching Alone’: Shock Results In UCL Quarter-Finals First Leg As Heineken Unveils…
Source: Complete Sports