How Heineken Celebrated The UEFA Champions League Final

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Over the years, Heineken has provided avenues for consumers and fans to share in the drama and intrigues of UCL nights, rewarding them with unique and unmissable football experiences. As evidenced in previous campaigns such as the ‘Fan of the Match’ in 2020 and the UEFA Champions League Tour in 2019, consumers and football fans alike are at the centre of the premium brand’s initiatives, with premium and peerless experiences designed solely for their entertainment.

It was no different this year as the brand set up numerous engagement activities that delighted football fans under the theme of #NeverWatchingAlone. To cap off the campaign for the 2020/2021 UCL season, Heineken set up an exclusive viewing event in Abuja on May 29, 2021, treating fans to the best of football and a match-viewing event for the ages.

Football fans and consumers of the premium beer brand experienced the UCL final game between Manchester City and Chelsea in a relaxed, positive fun-filled atmosphere. The…



Source: Complete Sports