Standard Chartered Bank has announced that Ivory Coast football legend Didier Drogba as its Digital Bank Ambassador.
Set to launch in Abidjan, Ivory Coast on March 14, Standard Chartered’s first and fully digital retail bank in West Africa marks an important milestone in the bank’s path towards innovation and has been designed with continuous feedback from its clients.
As part of this role, Drogba will be promoting the digital bank in Ivory Coast.
He will lend his voice and image rights through a series of marketing and community engagement activities over the next 12 months as part of the campaign. Drogba also becomes the first person in Ivory Coast to open a digital account at Standard Chartered Bank.
Regional CEO, Africa and Middle East of Standard Chartered, Sunil Kaushal, said, “We are thrilled to be working with Didier Drogba to launch our first digital bank. Drogba is…
Read More…..Punch Newspapers
