Terragon invests $5m to expand tech marketing – Punch Newspapers

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Ife Ogunfuwa

Terragon Group says it is poised to expand the reach of its data and marketing technology platform with $5m investment from TLcom Capital.

The company, while announcing the conclusion of the $5m funding round, said the technology platform would be pioneered in collaboration with Nigeria’s largest telco, MTN.

According to the firm, the proprietary marketing technology connects online and offline mobile channels to provide African brands and the Small and Medium Enterprises with more customer reach, engagement and conversions with self-service access.

It added that the platform from Terragon offered unprecedented reach and engagement channels for the African mobile customer with associated data and intelligence made available on mobile web.

The Chief Executive Officer, Terragon Limited, Elo Umeh said, “The new investment would enable the Lagos-headquartered company to…



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