EXCLUSIVE: Ad Agencies Turning Down Atiku Adverts For Fear Of Buhari Backlash


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Advert agencies in Nigeria are turning down offers from Atiku Abubakar, presidential candidate of the Peoples Democratic Party (PDP), for fear of backlash from President Muhammadu Buhari’s government, SaharaReporters has been told.

Although the official window of the Independent National Electoral Commission (INEC) for commencement of political adverts is November 18, politicians have been staying ahead of the game by using third parties, such as pressure and support groups, to place adverts at strategic points in their cities. 

Babajide Sanwo-Olu, the governorship candidate of the All Progressives Congress (APC), has been doing a lot of this, for instance.

Sanwo Eko

However, speaking with SaharaReporters, an ad agency executive in Lagos said the fear of the government of the day is preventing them from accepting promotional materials from Atiku.

“The Atiku campaign is in soup,”…

Read More…..Sahara Reporters