TikTok Is The Latest Social Network Sensation — Leadership Newspaper

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Those who miss Vine videos may find some solace in TikTok.

TikTok Is The Latest Social Network Sensation

The Chinese short-form video app has been gaining global momentum. It’s been downloaded about 80 million times in the United States, and nearly 800 million times worldwide, according to data from mobile research firm Sensor Tower. Those figures exclude Android users in China.

Users share short videos of themselves cooking, dancing, lip-syncing or doing regular tasks like brushing their teeth. The videos, which often feature music in the background, can be sped up, slowed down or edited with a filter.

Similarly to Instagram, users can follow others and “heart” or comment on videos. TikTok videos are also being reposted to other platforms, like Twitter and Instagram.

According to Sensor Tower, TikTok’s revenue has more than tripled in the past year. The app has increased its international marketing efforts, canvassing Instagram and Snapchat with TikTok ads. Social media…



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