YouTube is bringing down the hammer on “harmful or dangerous content” in the wake of viral challenges that place content creators in potentially serious danger.
The company recently announced the content crackdown, and singled out videos that present an apparent risk of death as well as videos that cause children to experience emotional distress.
Others are videos that make “prank’’ victims believe they’re in real danger, like a home invasion or drive-by shooting prank, as those that would be getting the boot.
YouTube said that users will have a two month grace period to review their videos and remove anything that violates the new policy.
After that, videos deemed dangerous will receive a strike, and three strikes will lead to the removal of a channel.
A spokesperson told NBC News that it was not one specific viral trend that led to the implementation of the new policy, but that it’s been in development for several months.
Still, it comes at the same time as the…