Former Presidential spokesman, Olusegun Adeniyi has charged marketers in Nigeria to engage in packaging agriculture so as to make it more attractive to youths like the creative industry.
He said the imperative to make agriculture attractive to the young people rest with the fact that it is the biggest non-oil sector window to advance the nation’s economy.
Adeniyi spoke Thursday in Port Harcourt, the Rivers State capital at the annual marketing conference and dinner of the Nigeria Institute of Marketing of Nigeria (NIMN) with the theme: “Marketing Nigeria’s non-oil sector for sustainable growth and development.”
The former Presidential spokesman noted that although Nollywood has been reputed as being second largest employer of labour currently in Nigeria, its growth potentials cannot match that of agriculture.
On how NIMN can help change hearts and minds of majority unwilling youths to embrace agriculture, Adeniyi said: “The challenge is two-fold. One, how can you as…
