The sixth amendment to the National Broadcasting Code has been a subject of controversy amongst different industry players and stakeholders. Like market women chasing away a thief in broad daylight, individuals and groups perceived to be affected by different sections of the code have denounced its provisions – mostly without a broad-picture and objective review of the code.
While these individuals with vested interest would rather have the public believe otherwise, one only needs to make a careful perusal of the code to ascertain the intentions of the Nigerian Broadcasting Commission in ensuring the following amongst others in the broadcast industry: innovation, healthy intra-industry competition and a sustainable increase in the revenue base of the broadcast sector.
Amendments in the code which have provoked an outcry, in particular, are the provisions on the exclusivity of broadcast content, sublicensing, and advertising spend. However, these provisions can be viewed…
Source: Linda Ikeji
