Three Crowns commences Family Dance Off in its ‘Jara’ Campaign


Three Crowns commences Family Dance Off in its ?Jara? Campaign

In another bold, unique and very exciting move, Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk, will take its care for mothers in Nigeria to a new and thrilling height through a family challenge which the brand has themed Family Dance Off.


The challenge, which will hold all through the month of September, 2020, would be staged digitally, in keeping with the new normal occasioned by COVID-19.


Giving details of the challenge, Three Crowns Marketing Manager, Omolara Banjoko, explained that a dance choreography in traditional attire will be showcased on the brand’s social media handles as a guide. Consumers online will then be invited to recreate their own video showing their mums and family members performing their own dance steps in their preferred attire.


“Posted and properly tagged videos will be collated and judged to reveal top five (5) entries which will be selected and posted on the brand’s page for followers to pick the top three (3)…

Source: Linda Ikeji