In global pop culture, Africa is the new cool, and Nigeria happens to be the coolest kid in the family tree – courtesy of our contemporary music.
In the words of Nigerian rapper, Reminisce, “they are coming for the rest of us”. The world is coming for Nigerian music. Nigerian urban music has ‘blown’ – this can be proven by the numerous laudable feats that our musicians have attained in the past MTV Base Lip Sync Battle Africa wrapped up in style, #LSBChallenge winner gets N1m prize money, as well as growing interest from foreign record companies who are now opening offices in Nigeria and signing local acts. What has however followed the meteoric rise of our music is a biting case of identity crisis.
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The term ‘AFROBEATS’ is the label that has been placed on contemporary African music by international media….
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