Life Continental Lager Beer, a brand of beverage from the stable of Nigerian
Breweries Plc has finalized plans to boost the entrepreneurial spirit of Igbo men and women across the south-east states of Nigeria as the brand unveiled the 2018 edition of its famous Life Beer Progress Booster in Enugu, Enugu State capital yesterday.
The initiative, which is designed to promote small and medium-scale enterprises (SMEs), is targeted across the South-eastern states of Abia, Anambra, Enugu, Ebonyi, Imo, Delta and Rivers where the brand holds sway as the market leader.
Unveiling the initiative, the fourth edition in its series, the Brand Portfolio Manager, Mainstream Lager and Stout Brands, Emmanuel Agu said, “Life Progress Booster promotion is a celebration of the essential Igbo spirit of industry, will to succeed, enterprise and passion in the world of business. This project is, no doubt, a reinforcement of the heritage embedded in…
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