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Over the last few weeks, Heineken’s new limited edition bottles have dominated the internet and the #192countries campaign has already exceeded 1 billion impressions.
The interactive campaign which is powered by the mobile app, Shazam allows users scan the bottles and and view a video from one of the 192 countries Heineken is present in.
To further corroborate this already impeccable campaign, Shazam added a new feature tweak to its app. Now when you open the app, the screen turns green instead of the customary blue. This is an obvious nod to Heineken whose use of the colour green is a fundamental part of every visual expression of the brand all through its branding and marketing. This small yet innovative tweak has added further glitz and glamour to the campaign and is a sure conversation starter going into the final week of the promotion.
The entire campaign has been a huge…
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