There are indications that fast food company McDonald’s is going through hard times in Europe following a ruling that saw it lose its “Big Mac” trademark battle to Supermac’s.
McDonald’s and Supermac’s restaurants had been engaged in a bitter trademark battle over the “Big Mac” and news broke on Tuesday that a judge ruled against the American mega-corporation.
The result of the lawsuit means that Supermac’s will be allowed to expand their chain throughout the United Kingdom, and that McDonald’s no longer has the right to their “Big Mac” trademark in the European Union.
“We knew when we took on this battle that it was a David versus Goliath scenario but, just because McDonald’s has deep pockets, and we are relatively small in context doesn’t mean we weren’t going to fight our corner,” Supermac’s owner Pat McDonagh told the Irish Times.
The lawsuit was a result…
Source: News Agency of Nigeria
