(Reuters/NAN) Puma has signed a long-term strategic partnership with English Premier League champions, Manchester City, taking over from Nike, as it seeks to make up for the loss of Arsenal to German rival, Adidas, the sportswear company said on Thursday.
British media have reported the deal could be worth 50 million pounds a year, more than double what Nike was paying, making it the third biggest in English soccer, behind Adidas’s sponsorship of Manchester United and Nike’s partnership with Chelsea.
Puma Chief Executive Bjorn Gulden declined to comment on the cost, but said the agreement included a fixed retainer, a bonus depending on sporting achievements and a royalty component.
“We think we are getting a fair deal,” Gulden told Reuters. “Man City is the best team in that league.
“They are very forward-thinking and extremely analytical with the way they approach the game and the business,” he said.
Man City beat Chelsea to retain the Carabao Cup on…
Source: News Agency of Nigeria
