Google announced that it’s limiting audience targeting on election ads, a major shift for one of the internet’s largest ad platforms that comes after Twitter opted to drop political ads altogether and Facebook said it’s considering policy changes including limits around targeting.
Under a new policy announced Wednesday, election messaging on Google’s ad platforms can target audiences based on only three general categories: age, gender and location, down to a postal code level.
Political organizations and candidates will no longer be able to aim their ads at would-be voters using more personal information, such as political affiliation and voting records.
Political advertisers will still be able to place contextual ads based on the subject matter of, for instance, YouTube videos or news articles that people are watching or reading.
The company also announced that it would clarify its ad policy to add examples of what’s prohibited in ads.
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Source: News Agency of Nigeria
