For the fourth time in five years, Omnicom Media Group, OMG, the media division of Omnicom Group Inc. won 15 awards at the annual Cannes Festival of Creativity held in Cannes, France.
The organisers said the media agency coasted home with the medals through its agencies, OMD and PHD. Specifically, they said OMD won 11 Media Lions, which was the highest number of awards-one gold, three silver and seven bronze medals. PHD also smiled home with 4 medals.
According to the organisers, OMD from Dominican Republic won the Gold Lion for OMG for its campaign tagged: ‘Ending the Silence’, while the Silver medals went to OMD UK and OMD Dominican Republic. OMD was also an accredited partner for the Grand Prix winners in Public Relations, PR, Creative Effectiveness and Mobile categories.
The combined performance of OMD and PHD propelled Omnicom Media Group to the top of the category, winning more than twice as many Media Lions as the next most awarded media holding company.
The organisers disclosed that OMD won the awards for its work, which cuts across a broad spectrum of client categories including automotive, CPG, financial services, media, retail, sports, goods and technology.
CEO of Omnicom Media Group Worldwide, Daryl Simm, said: “The scale and scope of Omnicom Media Group’s win at Cannes this year proves that relentless focus on excellence, innovation and talent always achieves results not only in terms of industry recognition, but most importantly, in driving business growth for our clients.”
CEO, mediaReach, OMD, Tolu Ogunkoya, explained that “Our global winning culture cascades into our local markets; we train our staff on an ongoing basis, including regional webinars on weekly basis to be abreast of latest developments and raise the game. We have many local initiatives through which we encourage our people to produce works that deliver on objectives and help …Read More
Source:: Nigerian Pilot