The budget-conscious segment of the pay-Television market in Nigeria has been strident in its push for a pay-as-watch (PAYW) model. This push is encouraged by the use of the pay-as-you-go (PAYG) model in the telecommunications sector, which also adopted the per-second billing system after an initial reluctance.
Pay-As-You-Watch, most pay-TV subscribers are convinced, will free them from monthly contracts and introduce greater flexibility in how they watch television. More than that, many are convinced that the model is already in operation in South Africa and want its adoption in Nigeria.
There is no such thing as pay-as-you-watch TV in South Africa. What …Read More
Source:: PM Newspaper