How Pay-TV Content Is Bought

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Pay-Television companies are not always the owners of content they broadcast. Often, pay-TV companies are vendors for content owners, who sell to them for re-sale to subscribers. Some others, like DStv, also develop sports and entertainment content, which cost huge sums of money.
Programming content plays a central role in pay-TV competition. And in making a choice among pay-TV companies, a subscriber will have to base his/her choice largely on the programming offered by each one.
To attract subscribers and ensure they renew their subscriptions, a pay-TV provider needs to have must-see content whether in sports, movies, documentaries, kids’ programming, music …Read More

Source:: PM Newspaper