Reuben Abati
As spokesman to President Goodluck Jonathan, my phones rang endlessly and became more than personal navigators within the social space. They defined my entire life; dusk to dawn, all year-round. The phones buzzed non-stop, my email was permanently active; my twitter account received tons of messages per second. The worst moments were those days when there was a Boko Haram attack virtually every Sunday.
The intrusion into my private life was total as my wife complained about her sleep being disrupted by phones that never seemed to stop ringing. Besides, whenever I was not checking or responding to the phones, I was busy online trying to find out if the APC had said something contrarian or some other fellow was up to any mischief. A media manager in the 21st century is a slave of the Breaking News, a slave particularly of the 24-hour news cycle, and a potential nervous breakdown case. Debo Adesina, my colleague at The Guardian once said I was running a “one week, one trouble schedule”. There were actually moments when trouble knocked on the door every hour, and duty required my team and I to respond to as many issues that came up.
Top of the task list was the management of phone calls related to the principal. In my first week on the job, for example, one of my phones ran out of battery and I had taken the liberty to charge it. While it was still in the off mode, the “Control Room”: the all-powerful communications centre at the State House tried to reach me. They had only just that phone number, so I couldn’t be reached. When eventually they did, the fellow at the other end was livid.
“SA Media, where are …Read More
Source:: PM Newspaper
