Diageo empowers 1000 Nigerian bartenders

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Funsho Arogundade
L-R Brand Ambassador, Smirnoff, DJ Spinall; Ciroc Ambassador, Dapo Oyebanjo(D’banj); Winner, Diageo Master Bar Academy (MBA), Michael Segun Toriola and GM Spirits, Diageo Brands Nigeria, Neil Comerford at the presentation of $1000 cash prize to the winner of MBA 303 competition
Diageo, the parent company of Guinness Nigeria Plc, has kicked off its 2015 Master Bar Academy Programme in Nigeria by training of 1,000 bartenders that will be equipped with world class skills they would need to improve their service and build successful careers as bartenders.
The programme, also known as MBA, also highlights viable career prospects that bartending offers Nigerian youths who wish to pursue a career in the field.
Mark Barrett, Spirits Capability Manager for Diageo Africa and founder of the programme, said the success of the Master Bar Programme in Nigeria and Africa has been a tremendous inspiration for him and Diageo. He noted that the response has been amazing across all countries they have visited.
“It is very encouraging to note that this programme has helped to raise the standards of bartending in Africa. I have been struck by the passion and energy participants of the Nigeria MBA programme have shown and I trust that this training will equip them with the skills they need to raise the bar behind their respective bars,” Barett said.
Barrett created the academy after visiting bars and clubs in Africa and constantly getting the incorrect serve or bad service. To help address this skill gap in Africa, Diageo launched the programme.
As part of the programme, each bartender is enrolled in a three month course consisting of three modules covering core bartending themes like: customer service, the art of bartending, tools of the trade, bartender secrets, drink categories, spirit production, brand knowledge, perfect serves, counterfeit spotting, up selling and responsible serving.
The Diageo MBA programme also …Read More

Source:: PM Newspaper