Reuben Abati: When love isn’t enough

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By Reuben Abati
Buying cards for Valentine Day
It is that time of the year again in the month of February, when there is so much talk and excitement about romance and love, all in preparation for that special day dedicated to love, romance and dalliance, this very day, Valentine’s Day. The romantic propaganda can be really oppressive. In the past few days for example, GSM service providers have insisted that the only ring tone that fits this season is the one that forces you to think of romance, just in case you may have forgotten. I didn’t solicit for the ringtone, but I got it all the same and I have had to listen to it, on other people’s lines, and I guess it doesn’t come free.
The GSM companies are making money selling Valentine messages. And that is the point: the frenzy over Valentine’s Day is commercial, capitalistic, and it is of course, global. In the United States, even the White House is not left out, with the First Lady composing a poem for President Barack Obama on this special occasion. It is all mushy, lovey-dovey stuff. The eventual beneficiaries are the business outfits that produce printing cards, shirts, chocolates, cakes, the restaurants that will probably remain open till Feb. 15, not to talk of the companies that will benefit from the many phone calls, e-mails and text messages.
Sometimes, I find Valentine’s Day a bit suffocating, feminist, and discriminatory. This year’s celebration falls on a Sunday, otherwise it would also have been observed in schools including nursery and kindergarten schools. On a school day, all the pupils would have been instructed to dress up in red colour and to bring gifts for their friends. The children are innocent but their teachers, especially in the private schools, initiate them …Read More

Source:: PM Newspaper