Disgraced U.S. swimmer Lochte loses sponsorship

Ryan Lochte, the disgraced American swimmer

Ryan Lochte, the disgraced American swimmer

Swimwear manufacturer Speedo and fashion label Ralph Lauren on Monday said they were dropping their sponsorship of the disgraced U.S. Olympic swimmer Ryan Lochte.

The companies made their announcements after Lochte lied about being robbed at gunpoint by a policeman after a night out during the Rio Olympics.

“We cannot condone behaviour that is counter to the values this brand has long stood for,” Speedo said.

Lochte and three team-mates had in fact damaged a petrol station’s toilet door after lying that they were robbed at gunpoint.

They had been returning to the Olympic village after a night out in Rio when they tried, unsuccessfully, to use the locked toilet and urinated outside instead.

Ralph Lauren, which has removed some of Lochte’s images from its website, said its sponsorship had been only for the Rio Olympics and would not be renewed.

The value of Lochte’s Speedo sponsorship has not been disclosed however.

The contract reportedly expires this year after 10 years.

Speedo said it would donate a $50,000 portion of Lochte’s sponsorship fee to the Brazilian operation of the charity “Save The Children”.

U.S. business magazine Forbes calculated that in the year of the 2012 London Olympics, Lochte earned about $2 million in sponsorships from companies such as Gillette, Nissan, AT&T and Gatorade.

Lochte’s performance at Rio did not reach the heights of his London triumph, but Forbes estimated his endorsements would still have been between $1 million and $2 million.

Lochte is one of the most successful swimmers in history, with 12 Olympic medals, and he once had his own reality television show in the U.S.

In Rio, he swam in two events, winning a gold medal in the 4×200 metres freestyle relay along with team-mate Jack Conger.

Lochte’s behaviour has been met with disdain in the U.S. and he has been widely pilloried in …Read More

Source:: PM Newspaper