Ms Teju Ajani, YouTube Partnership Manager, Sub-Saharan African on Thursday disclosed that YouTube mobile watch-time in Nigeria had increased by 150 per cent in the year 2016.
Ajani said this during the YouTube Brand Partner Summit held in Lagos.
According to her, the percentage is a proof that Nigerians are spending more time on the platform and are finding contents relevant to them.
“Mobile is playing an increasingly big role in driving online video consumption.
“The more people get access to low-cost smart phones and data price continues to drop, online video consumption in Nigeria will continue to rise.
“Brands should connect, inspire and entertain more on YouTube,” Ajani said.
She said that YouTube had been attracting a global generation of young people who had grown up watching what they wanted whenever they wanted on whatever device they had closest to them.
She…
Read More…..PM News
