Nda-Isaiah: Lack of adverts limiting Vernacular Newspapers in Nigeria

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Newspapers in Nigeria

Mr Sam Nda-Isaiah, the Chairman Leadership Group says indigenous language newspapers do not do well in Nigeria because of limited circulation and the lack of advertisements to sustain them.

Nda-Isaiah whose company publishes Hausa language newspaper, “Leadership Hausa’’ stated this on Monday in Kaduna at a Two-Day Annual Round Table on Cultural Orientation.

The event jointly organised by the National Institute for Cultural Orientation (NICO) and the Federal Ministry of Information and Culture has the theme: “the Indigenous Language Newspapers and National Development’’.

The News Agency of Nigeria (NAN) reports the Minister of Information and Culture, Alhaji Lai Mohammed declared the event opened.

The publisher said that indigenous language newspapers have had very low shelf life because the publishers, in most cases, established them for the…

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