Nigerian Breweries (NB) Plc says it has entered into a partnership with the Federal Road Safety Corps (FRSC) to ensure safety on the highways by discouraging habit of drinking while driving.
Mr Kufre Ekanem, the Corporate Affairs Adviser, NB Plc, made this known at a news conference on the campaign tagged: “Don’t Drink and Drive” in Lagos on Thursday.
Ekanem said that the partnership was part of the company’s long-term agenda on responsible consumption campaigns.
According to him, Don’t Drink and Drive Campaign is a corporate social responsibility initiative designed to improve safety on Nigerian roads by discouraging the habit of drinking while driving.
“The campaign is designed to improve safety, especially among the commercial drivers and motorcycle riders, young people with access to cars and private car owners and drivers.
“The sustenance of this initiative…
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