AFRIMA Discussants call for Digitisation of African Music



Discussants at the All Africa Music Award (AFRIMA) 2017, on Friday unanimously called for digitisation of music produced in the African continent, to ensure global competitiveness.

The discussants, who made the call at the Music Business Roundtable of the 2017 AFRIMA in Lagos, said that Africa should not be tardy with digitisation of its music brands.

The event had as its theme: “Digital Takeover: Shaping the Future of African Music, Money, and Media.

AFRIMA is a world-class event that holds annually with live performances by celebrity artistes and televised broadcast to 84 countries around the world.

Some of the panelists include General Manager , Sony Music (West Africa), Michael Ugwu; the Chief Executive Officer, (CEO), Lead Consultant, Kelvin Orifa and CEO, Kalakuta Sunrise Ltd, Rikki Stein.

Others include, Managing Director, Trace T.V, Sam Onyemelukwe and Head of…

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