Dedeigbo Ayodeji
The Chief Executive Officer of Jumia Nigeria, Mrs. Juliet Anammaha, has disclosed that its 2017 Black Friday festival attracted more than 14 million visits since the commencement of the campaign on November 13.
The annual sales event which was initiated in Nigeria in 2013 by Jumia remains the busiest and largest shopping day of the year on both online and offline stores
“On jumia.com.ng more than 60,000 orders were placed on the Big Bang day of November 24 and more than 320,000 orders have been placed during the entire event so far.
”This year’s explosive Black Friday numbers demonstrate the increasing capacity and flexibility of the online retail space in Nigeria.
“We deliver to the 36 states across Nigeria and are able to reach neighbourhood and shoppers who traditionally have not had access to a wide variety of products and deals….
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