PepsiCo will sponsor the National Basketball Association, ending a 28-year deal between its arch rival Coca-Cola and the NBA.
PepsiCo will be the official food and drinks partner of the NBA, the Women’s National Basketball Association, NBA Development League, and USA Basketball.
The deal, which starts next season, covers North America, and also China, where NBA is growing in popularity.
Financial terms of the sponsorship were not disclosed.
“The NBA has established itself as one of the most exciting and innovative sports leagues in the world,” PepsiCo chief executive Indra Nooyi said.
“We look forward to working together to redefine the meaning of sports marketing …Read More
Source:: New Mail
