By Timilehin Adeyeba, exclusive to NET
Artists often fail to understand that the Entertainment Business is a very serious business which has its rules, policies, orders and rituals. Photo: Instagram/YouTube/NET
In recent times, there have been several cases of friction between artistes and their record labels this has resulted in quite an amount of litigation in courts across the country.
Since Lagos is heartbeat of the entertainment industry in Nigeria, an increasing number of cases are being witnessed there. It can be heartbreaking when one sees talented entertainers and creative minds expose themselves to business vulnerabilities by signing unfavorable agreements with Management companies. This usually happens because the new artiste is desperate to break into music scene. Entertainment Management companies are businesses and are set up to maximize return on their investments. The collision of interests between companies and artists often result in long-term friction and breakdown of business relationships. Thus it is very important for entertainers to be very wary of the types of contracts they sign on to. Contractual agreements must be well scrutinized with the help of experienced professionals in order to avoid unpleasant situations.
Artists often fail to understand that the Entertainment Business is a very serious business which has its rules, policies, orders and rituals. Negation of these Rules and orders could affect a promising music career. An entertainer that signs bad contracts could end up being denied performances, airplay, promotions and being put out of contact with the fan base. Such an entertainer may end up spending more time at the Court of Law than in the recording studio. The easiest way for the entertainer to avoid this potential mishap is to focus on self-development and orientation about the business side of the entertainment trade.
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Source:: The NET