Mediacraft &Associates boss, Ehiguese threatens to bar online writer from joining PRCAN


A frontline public relations consultant and President of the Public Relations Consultants Association of Nigeria (PRCAN), John Ehiguese has threatened to bar a journalist and publisher of an online marketing platform, Ikem Okuhu from joining the association.
Okuhu’s offence, New Mail Online gathered has to do with the publication of an alleged offensive article against him and his association.
In a right to reply he sent to the journalist and which was published at, Ehiguese, who is also the Managing Director of Mediacraft &Assiciates, had written in the closing paragraph of his reply: “Oh, by the way, congratulations on Reliks Media. Welcome to the club, and I do hope you’re already making plans to register with PRCAN. Catch my drift?”
This is an apparent suggestion that should the journalist decide to register his company, Reliks Media Limited with PRCAN, Ehiguese might use his position as president of the association to prevent that from happening.
Ehiguese’s problem with the journalist started when he (Ikem) published an article on his portal, titled, “PRCAN, PR Practice and Six Things an Association of Professionals Should not Be Seen to Be Doing.”
In the article, Ikem had given reasons why PRCAN should not have written protest letters to MTN and Guinness Nigeria over the declaration of some PR agencies who are not members of PRCAN as winners of the PR accounts of the companies.
These agencies are DKK, which had recently won MTN’s PR account ad XLR8, which won the Guinness PR brief. The article had suggested that having participated in the “pitch” process, PRCAN members should have registered their protest before losing and not afterwards.
But in his reply, which the journalist published on August 8, 2015, the PRCAN President had called him many unprintable names, including being pathetically ignorant, while also pointedly sneering at his career as a …Read More

Source:: New Mail