By Chile Agunanna, Exclusive to NET
Skiibii just need attention but there are so many better stunts to pull than death.
So many times I have been invited to a strategy session for an artiste trying to gain a massive traction of publicity during the release of their work. So many times I have asked them the same question, `What do you really want to achieve with this action? Is this for the long or short term and how do you want to be regarded for the rest of your career? What persona do you want to portray?’
These are some fundamental questions artistes and their strategists always need to answer before they embark on any publicity drive. But unfortunately most of them hardly consider these and most only consider the short term.
Good publicity costs money and takes a period to crystalise but bad news sells fast and spreads like wildfire at absolutely no cost. And when you establish your publicity through bad news and pranks, your stories will sell quite alright and people will recognise you, but how they recognise you matters. You end up being notorious instead of popular or famous. And this affects the rest of your career.
The King of Pop Michael Jackson once claimed that he slept in a hyperbaric oxygen chamber and had Bubbles, a chimpanzee, as his best friend and roommate at some point. It earned him the name `Wacko Jacko’ from the press, and he regretted the stunt for the rest of his life.
Those were days when the traditional press solely controlled news and publicity but these are the days of the Social Media and while the traditional press remains a force in the formation of public opinion, the public are much closer to news and quickly form opinions without any guidance or recourse to the …Read More
Source:: The NET
