Today, I confirm what many have suspected: the weekly print edition of Nigerian Entertainment Today will no longer be available.
Yes, we are stopping the 16-page newspaper we debuted on April 22, 2010 after 216 editions.
I’m a print man. I worked for newspapers and magazines, gathering bylines from Hip-Hop World Magazine (now also out of print) to Encomium, The Guardian, THISDAY, The Africa Report, The Punch and more. I love the look and smell of print. I’m still a regular collector of the FT, WSJ and The Times.
Sadly, there’s a narrow future for the print business all over the world. The situation here in Nigeria is made more scary, because of poor distribution infrastructure, media agencies’ chronic debts, and increasing availability of a faster alternative: everyone now can potentially access news on the go, on their phones or laptops.
In January 2014, disturbed by the circulation and advertising trend I’ve monitored over the past two years, I asked our editorial board for permission to shut down the newspaper and focus on our digital assets (at the time, we only owned thenet.ng). The board convinced me it didn’t make sense to stop.
Part of our differentiation, they unanimously argued, was that we had a popular and credible print asset. People don’t see us as a blog. We can compete with the Big 5. We can attract partnerships and advertising. We can embrace training and conferences and classifieds.
We already started Nigeria Entertainment Conference (NECLive) in 2013 to resounding success. I was convinced our investments should lie in such properties, and other digital assets, not in a weekly paper that’s clearly not scalable.
On August 5, 2015 I wrote the board again, hoping to start another conversation about shutting down the weekly print newspaper. Advertising revenue was nothing to write home about, agencies were owing …Read More
Source:: The NET