Ayeni Adekunle at the launch of the maiden issue of the Nigeria PR Report, which took place at Protea Hotel, Lagos, Nigeria . Photo: BHM
Here’s the text of a speech by Founder/CEO of BHM Group, Ayeni Adekunle Samuel, at the public presentation of first-ever Annual PR Industry Report in Nigeria today, January 29, 2016 at Protea Hotel, Lagos, Nigeria.
Something happened in 2015.
A poor 72-year-old, unpopular, retired army-general ran to be president of Nigeria, an oil-rich West African country with population of about 200 million people.
His opponent, the incumbent, was a 57-year-old Ph.D. who, three years earlier while he was VP, was so popular and favoured that influential citizens marched the streets protesting, when it appeared some powerful interests were determined to prevent him from becoming president after it was clear his boss, Umaru Musa Yar’Adua had passed on.
That election, to elect the 15th president of Nigeria, finally held on March 28 and 29, 2015.
But it had been won and lost months before. Won by General Muhammadu Buhari of the Action Congress of Nigeria who comparatively, had little money and plenty obstacles, but deployed an almost-excellent political strategy and reputation management.
The defeated sitting president as we have since discovered, had limitless access to funds and other resources. But his campaign strategy was lousy. As lousy as some of the people who were the faces and voices of his re-election project.
One party found a big idea (Change) and rode with it. The other was hijacking a campaign to bring back kidnapped schoolgirls from Chibok, a little town in Borno, South-eastern Nigeria. One party proactively used research data to develop PR strategies for youth and citizen engagement, the other, as we also have now seen, used cash and mercenaries and sophistry, until …Read More
Source:: The NET