Untold marketing lessons from the Olajumoke story – Kehinde Ajose writes


    Olajumoke Orisaguna.
    Not everyone will believe Olajumoke Orisaguna’s story. The unclothed doubt does not in any way reduce the veracity of the tale. I chose to start this piece that way because I have gotten different questionable comments from people who believe it’s too good to be true.
    Thanks to TY Bello, who saw possibilities trapped in this bread seller? Have you ever asked why Olajumoke’s story went viral and the marketing lessons that can be derived from it?
    Let me burst your bubble. It’s not magic. There are untold lessons that can be learnt from this feat.
    READ: TY Bello finds MYSTERY model that photobombed her shoot with Tine Tempah
    This is her story
    It started with a picture. ….Say picture!
    Our darling TY Bello did a magazine photoshoot for Tinie Tempah done on the street of Lagos. During the shoot, Olajumoke was hawking her bread and coincidentally walked into the shoot, while it was ongoing. The way she blended like an accomplished model into the picture, made TY include it in the final selection. TY puts it this way: ‘Everyone has been asking if this lady is a model.. It was just perfect coincidence … She just happened to be walking by while I photographed. It happened so fast .She definitely SHOULD be a model. .. I’m happy to help her build a portfolio if she’s interested .She’s so beautiful and photographed so well. I’ll find a way to track her down somehow’.
    TY eventually found her and this birthed a photo-shoot and also the famed
    Thisday Style cover
    READ: Imagine a world where everybody is like TY BELLO – Femi Salau writes
    Here are the lessons:
    Emotional connection
    The truth is that we are all saw ourselves in Olajumoke. She represents that typical Nigerian working hard to make a living. You probably connected to it because it mirrors …Read More

    Source:: The NET