Mo Abudu and Ebony Life films cannot be taken seriously if they have previously never stated explicitly how much it cost to produce the film.
Last week, founder and CEO of EbonyLife TV, Ms. Mo Abudu and Ebony Life Films issued a press release celebrating the conclusion of FIFTY, the Biyi Bandele directed and Tope Oshin produced first movie from the stables of EbonyLife Films. In the press release, the producers claim that the film has ‘…redefined return on investment (ROI) metrics in the African Film Industry’.
This is a very heavy claim, especially from an industry that is not known to have the infrastructural capacity to return more than N30m on the average on any film.
READ: Mo Abudu’s ‘FIFTY’ grosses over N400m through various revenue generating streams
Fifty is estimated to have grossed about N400m through various revenue generating streams, according to the press release. In fact, the release goes further to claim that: ‘The movie’s revenue intake leverages on a unique business model not previously explored in the Nigerian Film Industry.’ And what is this ‘unique’ business model? ‘In partnership with Film One Distribution, Fifty made nearly N100m through Box office takings alone. Premiere Sponsorship/Partnerships; Private screenings; a first-of-its-kind deal with Internet streaming provider, Netflix; In-flight entertainment deals and Video-on-Demand (VOD) are amongst the other revenue streams.
READ: How Lagos State Government was to partner Mo Abudu on ‘Fifty’ premiere
What exactly is unique about this? Cinema run, paid for premiere (by a bank), private screenings paid for by your buddies, Netflix, In-flight entertainment (IFE) and VOD…is that it? Is this what you claim have never been previously explored in the Nigerian film industry? Surely you jest, Ms. Abudu.
The claims of a N400m return on investment by Ms. Abudu and Ebony Life films cannot be taken seriously if they have previously never stated …Read More
Source:: The NET
