The fourth edition of the annual Nigerian Entertainment Conference held on Wednesday, April 20 and popular actress Funke Akindele, who was one of the speakers of the day, gave a few advices to colleagues and upcoming artistes in her presentation.
READ: Do not wait for government to help you – Funke Akindele tells entertainers
Below are some entertainment business lessons from her presentation.
- ¤Be willing to make sacrifices. ‘Jenifa’s Diary’ was produced with cash from an endorsement deal.
- ¤Advertisers will only give a content creator good reception when there are ready-made reference materials (e.g. pilot episodes)
- ¤Do not rely on government for opportunities. Just work harder and look inwards.
- ¤Successful artistes must help upcoming talents to build a better industry ecosystem.
- ¤Stay away from cliques, caucuses or camps. Growth comes when various interests unite.
- ¤Never stop learning or educating yourself. Go to schools and study to be a true professional.
- ¤Think well before signing contracts or agreeing to any deals.
- ¤Build a proper structure for yourself and your brand. Get an office, a good website, social media presence, business name, etc.
- ¤Get sound professional business advice from managers, accountants, lawyers, etc.
Source:: The NET
