In the past 72 hours, Nigerians have learnt that behind every celebrity, there is a large amount of unpalatable secrets covered up under layers of make-up, smiles, red carpet poses and seeming charisma.
This lesson has come from Nigeria’s Beyonce, and ever-delectable Tiwa Savage who recently (and sadly) had to reveal the intrinsic details of her marriage to her former manager, Tunji ‘Tee Billz’ Balogun after he levelled terrible and diabolical allegations against her and his own family.
Rather than gloat or take sides, we’ve picked up some PR lessons from this incident and we thought to share.
- DO NOT AIR YOUR DIRTY LAUNDRY ON SOCIAL MEDIA
This is probably the most underrated statement in 2016.
In order to create and sustain the image of a respected celebrity, it is imperative that you are enigmatic because you’ve done a great job of keeping details of your ‘personal’ life away from the public.
If Tee Billz had posted nothing about the troubles in his marriage, we may never have known about it… at least not like this.
Look at the Obamas. Doesn’t it feel like nothing seems to be wrong with this family?
- In times of crisis, tell your story. Tell it all.
According to one of the founding fathers of modern PR, Sam Black, there are 3 rules to handling crisis management:
- Tell it all
- Tell it fast
- Tell it truthfully
Tiwa Savage managed to do this quite well with her exclusive interview.
In the video, she was able to draw her audience in (all by herself) by telling her side of the story in such simple language.
It’s also important …Read More
Source:: The NET
