Proposing a new business model for Nigerian record labels, by Seun Oremade

    0
    24
    Olamide and Lil Kesh

    By Seun Oremade, exclusive to Nigerian Entertainment Today

    The major trend now is that record labels are owned by artistes who at one point or the other feel they are big enough to stand alone

    Sometime last week, I had a discussion about starting a record label with one of my friends in the entertainment industry. He is someone who has done fantastically well for himself over the years and I have grown to respect his opinions.

    Sadly enough, he convinced me against the idea. He gave some valid reasons ranging from issues of distribution, lack of respect for contracts, lack of proper structures, amongst other reasons. I was almost convinced but a part of me still had questions. Questions maybe not for him but for myself and some other people. Questions I might need to ask publicly and hope that someone, somewhere, might be able to help me answer.

    The first thought that crossed my mind was, despite the success and growth experienced in the Nigerian music industry, how come there are no big record labels in Nigeria? Gone are the days when Storm Records, Kennis Music, Westside, Question Mark and Trybe Records were the big players in the game. These record labels had a good roster of artistes and seemed to be heading the industry in the right direction. Only Kennis Music has managed to survive among them all. ~What went wrong?

    Jesse Jagz, MI Abaga and Ice Prince.
    Choc City is striving to become a major label with the unveiling of two sub labels Jagz Nation and Super Cool Cats owned by Jesse Jagz and Ice Prince respectively.

    Today, arguably, the biggest record label presently in Nigeria based on its artiste …Read More

    Source:: The NET