Nigerians ask for Bellefull, Indomie responds


    Nigeria’s number one noodle brand, Indomie, recently made history as it unveiled a new brand extension, Bellefull Pack. Considered as Nigerian’s first consumer named chicken flavour noodle brand, Bellefull is the result of a painstaking research embarked upon by Indomie; which had the brand asking consumers what more it could do for them. Consumers echoed that they wanted largest single consumption pack. Indomie ‘listened’ and then responded with Bellefull.

    Bellefull is a noodles brand that satisfies like no other with great tasting, lip smacking, delicious INDOMIE. It comes at an attractive price of N150 and a sure answer to a quick convenient meal that can be garnished to give all the nutrition that is needed. The innovative brand was formally unveiled recently to the public at the function hall of Sheraton Hotels, Lagos.


    The highlight of the launch was the witness of the selection of the Indomie Bellefull Online Comedy Competition winners from hundreds of entries which produced MISS ATUEYI ADA AND MASTER ABIOLA OLORUNYOMI OF UNCLE I DON BELLEFULL VIDEO as the latest millionaire in town.


    On why Indomie launched Bellefull, Mr.OnomeAsagbra, Product Manager, Dufil Prima Foods Plc., emphasized that it defined how both consumers and marketers can together give creative solutions to everyday needs. He said:

    “We are a consumer inspired and brand led business and at every particular point in time, we go the extra mile to ensure that we provide superior satisfaction to our consumers. And one way we try to do that is to always check with them to know what they want. First we study via various research which showed that while Nigerians like their favourite Indomie, consumption was greatly tilted towards breakfast or snack time occasions because of …Read More

    Source:: Linda Ikeji Blog