Chivas Regal, the world’s first luxury whisky, officially announces the winners of the #ChivasDads competition – the Father’s Day campaign, which at the core of the brand’s essence ‘success with purpose’ and generosity celebrates male figures-mentors, friends and husbands who have been dependable in character and generous in spirit.
Two winners, Bolanle Olukanni and Uche Chikelu, emerged from a pool of hundreds of participants who posted images and captions celebrating their dads on their social media pages. In her post, Bolanle describes her dad as ‘an awesome father!
He is loving and kind not just to his family but to anyone he comes across’. She goes on to celebrate all dads ‘who aren’t afraid to become whoever they need to be to make their wives happy and their children smile’. Uche in his post reflects on how he ‘now understands the meaning of responsibility, Learning to earn love and respect and not demanding it’.
He thanks his father ‘for making me see it is okay to make mistakes and his children ‘for giving me courage to pursue better’. The campaign was also extended to participating Shoprite, Spar and Game supermarkets where shoppers were rewarded with customized bottles from the Chivas range. Chinedu Anazodo emerged as winner from the supermarket draw.
In partnership with Nigeria’s leading menswear designer Mai Atafo, the winners will be treated to a full makeover which involves male grooming, bespoke tailoring, sartorial advice and a photo shoot.
The 2016 Father’s Day campaign according to Samuel Odesanmi, Chivas Brand Manager ‘was a huge success. We read a lot of compelling stories and we are particularly proud of our winners as they exemplify the essence of the competition and the brand’.
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Source:: Linda Ikeji Blog