Mary Nnah
Jude Odia, Chief Operating Officer at Starcom Media Perspectives, one of Nigeria’s leading media agencies, has cautioned O2 Academy students against complacency when they finally get the chance to work in a marketing communications agency.
Speaking as guest instructor at O2 Academy’s Master Class which held on September 1, 2018 at the academy’s premises, he emphasised that they must subject themselves to constant upskilling and reskilling to survive the intense competition in the industry and attain the pinnacle of their careers in the marketing communications.
The topic of Odia’s presentation was ‘Understanding Media Strategy’, in which he helped the students appreciate and discover the importance of media planning and strategies, as a critical component in the marketing communications value chain.
“When they…
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