- Unilever, one of the most prestigious consumer goods companies in the world, joins forces with LaLiga with the aim of connecting Clear Men & Rexona with the world’s best football league.
Unilever and LaLiga Friday announced an extensive worldwide sponsorship agreement, covering this current season as well as the 2019/20 and 2020/21 campaigns.
The scope of Unilever’s portfolio includes 400 brands in over 190 countries, with the company turning over €50 billion annually and reaching over 2.5 billion customers daily. Two of Unilever’s most iconic personal care brands are part of this sponsorship deal – Clear Menand Rexona, the latter of which is also known as Sure, Degree and Shield, depending on the target country.
Through their Clear and Rexona brands which are part of this agreement, Unilever will be boosted by the success that LaLiga has…
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