Experiential Practitioners Tasked on Innovation, Creativity

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Raheem Akingbolu

Players in Nigeria’s experiential marketing, a segment of Integrated Marketing Communication industry that is going through excruciating times, have been told to redefine themselves and leverage the opportunities associated with the increasing focus on consumer insight and engagement by companies.

Today, the primary concern of businesses is to connect with the consumer and this resonates with what experiential marketers do.

Therefore, speakers at the Experiential Marketers Association of Nigeria, EXMAN 2019 Business conference, recently in Lagos, said the industry should not complain of lull in business, but tap into the opportunities presented to them by the market demands.

“You are better positioned than other agencies in assisting businesses achieve their objectives, given where we are today,” CEO of Africa Context, Mike Ikpoki, told EXMAN whose slogan is ‘growing Nigeria’s brands through meaningful…



Source: Thisday Newspaper